Vogue China Launches Gen-Z Pleasant Complement

Timothée Chalemet covers the primary subject of Vogue+ out of Vogue China. Leewei Swee

The bi-monthly print version, known as Vogue+, is designed to cater to a youthful viewers and successfully replaces Vogue Me, the sister publication to Vogue China that former editor Angelica Cheung launched in 2016 to cater to Millennials. 

The primary version of Vogue+, which introduced itself as “a platform for the collective ‘us’ over the lone ‘me’ or ‘you’” on its Instagram account Friday, was guest-edited by actor Timothée Chalamet. 

This spring, Margaret Zhang joined Vogue China as editor in chief following Cheung’s exit. Lily Chou, former Vogue Me editor and founding father of Rogue Style Ebook, Lily Chou is claimed to be the pinnacle of the brand new Vogue+ mission.

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