MADABA – Family and friends initially mocked one Jordanian household’s new enterprise making cleaning soap from donkey milk. However now, a 12 months on, the corporate is cleansing up as prospects bray for extra. Atan Donkey Milk Soaps produces one hundred pc pure soaps from its farm in Madaba, 35 kilometres (21 miles) southwest of Amman, the place it retains 12 donkeys, and a small manufacturing workshop within the Jordanian capital. Though different areas across the Mediterranean produce cleaning soap from donkey milk, that is the primary for Jordan. “Originally, many laughed on the concept,” stated Emad Attiyat, 32, co-founder of the undertaking which takes its identify from the Arabic for a jenny or feminine donkey, “atan”. Sceptics scoffed they “would use nothing on (their) pores and skin associated to donkeys,” added Attiyat who has a level in Administration Data Programs. However “after making an attempt the cleaning soap, all that modified, and now we produce greater than 4,500 bars of cleaning soap per 30 days to satisfy the demand,” he stated, standing subsequent to the barn the place the animals are housed.
Donkey’s milk is claimed to be wealthy in minerals and proteins that may assist moisturise the pores and skin. It additionally has excessive ranges of antioxidants, which shield the pores and skin from daylight and the consequences of ageing, based on beauticians.
One litre of milk produces round 30 bars of cleaning soap, however milking every feminine is a painstaking process performed with the assistance of a hand-held digital pump.
Every donkey must be milked 3 times a day to be able to get a few litre of fluid, and leaving about one other litre for its foal. The milk is frozen after which transferred to the corporate’s workshop in Amman to be changed into cleaning soap.
Analysis has proven donkey milk can “assist regenerate pores and skin cells, cut back indicators of ageing and assist treatment some pores and skin illnesses similar to eczema,” stated Attiyat’s mom Salma Al-Zubi.
She was the one who got here up with the thought of making an attempt the enterprise.
An environmental activist and retired trainer, she stated donkey’s milk cleaning soap contributes to balancing the pores and skin’s moisture ranges, eradicating wrinkles in addition to the consequences of spots and pimples.
Now in her 60s, she helps combine substances of their firm’s Amman workshop in a big metal bowl, sporting a white face masks and blue gloves.
Olive oil, almond oil, coconut oil in addition to shea butter are added to the donkey milk to provide the cleaning soap which is then offered by way of their Fb web page.
A small, 85-gram bar of cleaning soap prices eight Jordanian dinars ($11), whereas a big 125-gram bar of cleaning soap is offered for ten dinars ($14).
By comparability, a litre of donkey’s milk in Europe can attain as excessive as 60 euros, and is utilized in making some costly cheeses.
Attiyat is now hoping to increase manufacturing to face and hand lotions and lotions.
Donkey’s milk is “wealthy in proteins and minerals together with magnesium, copper, sodium, manganese, zinc, calcium and iron, all of that are crucial for the pores and skin,” stated dietician Susanna Haddad, who works at a magnificence centre in Amman.
It comprises “larger percentages of whey, which has antimicrobial properties” and can even stop the expansion of viruses and micro organism.
As she poured the combination into particular silicon moulds to form the bars over the following month, Zubi stated the enterprise had supplied jobs to a number of members of the family “together with my son Emad, who has suffered from unemployment for a few years”.
Jordan’s already weak economic system has been badly hit by the year-long restrictions and closures imposed throughout the Covid-19 pandemic.
The poverty fee, based on official figures, rose to about 15.7 p.c by late 2020, whereas estimates say it might soar to greater than 24 p.c this 12 months.
Unemployment additionally elevated within the first quarter of 2021 to achieve 25 p.c, or 50 p.c among the many youth in a rustic whose public debt exceeded $48 billion, or greater than 108 p.c of the gross home product (GDP).
Loyal buyer, lawyer Esraa al-Turk, 48, stated she had been drawn to the donkey milk cleaning soap as a result of it’s a pure product.
“I deal with my pores and skin,” she stated, including that though she didn’t put on a lot make-up, she had now “turn out to be extra daring to depart residence with none cosmetics on my face”.